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HB5756

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ALGORITHMIC PRICING DISCLOSURE

What this bill does

Creates the Algorithmic Pricing Transparency Act. Provides that any person or entity that sells or offers to sell goods or services through an online platform to consumers in the State shall provide a clear and conspicuous disclosure if the baseline price for a specific consumer is personalized and generated using surveillance pricing. Provides that a consumer may opt out of surveillance pricing and a covered entity shall provide the consumer with a non-personalized baseline price for the goods or services. Prohibits a covered entity from using specified personal information to generate algorithmic pricing. Provides that price changes that are the result of specified allowable conduct are not prohibited under the Act. Exempts insurers and providers of financial services from the requirements of the Act. Provides that a violation of the Act is an unlawful practice under the Consumer Fraud and Deceptive Business Practices Act. Preempts home rule. Amends the Consumer Fraud and Deceptive Business Practices Act to make a conforming change. Restricts private rights of action to enforce the Algorithmic Pricing Transparency Act. Effective January 1, 2028.

Sponsor: Maura Hirschauer Chamber: House Introduced: 2026-04-27
→ Floor
P(Advance)
53.2%
Chance it ever reaches a milestone (committee, floor, etc.). Not “next step.”
P(Law)
2.3%
Chance it becomes law given where it is now (stage, momentum).
Forecast
1.9%
Low P(law) at intro — sponsor & topic only; no progress or delay.
Confidence: 53% FORECAST

Calculating prediction drivers...

Pipeline Progress

Current stage: In Committee · Last action 10 days ago · NEW

How does a bill become law in Illinois?
  1. Introduction of Bill

    A member of the Senate or the House introduces a bill, which is assigned a unique identifying number (e.g., "H.B. ___" for House bills and "S.B. ___" for Senate bills). If not enacted, it must be reintroduced in the next General Assembly with a new number.

  2. Committee Work — Hearings

    The bill goes to the appropriate committee, which holds hearings to gather expert opinions and determine the need for the legislation.

  3. Committee Work — Markup, Amendments, Report

    The committee may make amendments to the bill. If approved, a committee report endorsing the bill is issued.

  4. Floor Debate

    The bill is debated and can be further amended. The debate transcripts are accessible online for public viewing.

  5. Passage and Consideration in Second Chamber

    If the bill passes in the first chamber, it moves to the second chamber for a similar review process. If both chambers approve, it goes to the governor.

  6. Gubernatorial Action

    The governor can sign the bill into law, veto it, or take no action (resulting in an automatic law after 60 days). The type of veto can be total or amendatory. Once signed, the bill becomes a Public Act and is assigned a Public Act number.

Sponsor Context

Public Engagement

11 witness slips filed 1 proponents / 5 opponents 9 organizations
Anomaly Detected: near-unanimous position (>95% one side)

Hearings

This bill has not been scheduled for a committee hearing.

Witness slips

11 slips filed. Proponent / opponent / no position as filed with the committee.

Name Organization Representing Position Hearing committee Hearing date
Savannah King self self Proponent Consumer Protection 2026-05-04
Amy Bos NetChoice Opponent Judiciary - Civil 2026-05-04
Erion Malasi Economic Security Project Action Economic Security Illinois Action Opponent Judiciary - Civil 2026-05-04
Megan Stokes Computer and Communiciations Industry Association Computer and Communications Industry Association Opponent Consumer Protection 2026-05-04
Sarah Saheb Economic Security Action Economic Security IL Action Opponent Judiciary - Civil 2026-05-04
Stephen Campbell Local 881 UFCW Opponent Judiciary - Civil 2026-05-04
Alec Laird Illinois Retail Merchants Association Illinois Retail Merchants Association No Position On Merits Consumer Protection 2026-05-04
Alec Laird Illinois Retail Merchants Association Illinois Retail Merchants Association No Position On Merits Judiciary - Civil 2026-05-04
Nate Harris Illinois Fuel & Retail Association Illinois Fuel & Retail Association No Position On Merits Consumer Protection 2026-05-04
Nate Harris Illinois Fuel & Retail Association Illinois Fuel & Retail Association No Position On Merits Judiciary - Civil 2026-05-04
Ninia Linero TechNet TechNet No Position On Merits Consumer Protection 2026-05-04

Action History

7 actions recorded. Last action: 2026-05-15 — Added Chief Co-SponsorRep. Kam Buckner. Each action's meaning and outcome signal are classified automatically.

2026-04-27 Introduction & Filing
Filed with the Clerk byRep. Maura Hirschauer House Rule 6(b)
Bill officially submitted to the House Clerk during the session.
2026-05-05 Introduction & Filing
First Reading Senate Rule 5-1(d)/5-2; House Rule 37(d)/38
Formal introduction — title read into the official record. Required procedural step; bill now exists in the system.
2026-05-05 Committee Assignment
Referred toRules Committee Senate Rule 3-8(a); House Rule 18(a)
Sent to a committee (usually Rules in the House, Assignments in the Senate). The gatekeeping step — Rules/Assignments decides which substantive committee hears the bill.
2026-05-11 Co-Sponsorship Mild +
Added Co-SponsorRep. Rita Mayfield Senate Rule 5-1(a); House Rule 37(a)
A legislator adds their name as co-sponsor, signaling public support for the bill.
2026-05-11 Co-Sponsorship Mild +
Added Co-SponsorRep. Eva-Dina Delgado Senate Rule 5-1(a); House Rule 37(a)
A legislator adds their name as co-sponsor, signaling public support for the bill.
2026-05-14 Co-Sponsorship Mild +
Added Co-SponsorRep. Jay Hoffman Senate Rule 5-1(a); House Rule 37(a)
A legislator adds their name as co-sponsor, signaling public support for the bill.
2026-05-15 Co-Sponsorship Mild +
Added Chief Co-SponsorRep. Kam Buckner Senate Rule 5-1(a); House Rule 37(a)
Chief co-sponsor added.

All actions (table)

Date Chamber Action Category Signal
2026-04-27 House Filed with the Clerk byRep. Maura Hirschauer House Rule 6(b) Introduction & Filing —
2026-05-05 House First Reading Senate Rule 5-1(d)/5-2; House Rule 37(d)/38 Introduction & Filing —
2026-05-05 House Referred toRules Committee Senate Rule 3-8(a); House Rule 18(a) Committee Assignment —
2026-05-11 House Added Co-SponsorRep. Rita Mayfield Senate Rule 5-1(a); House Rule 37(a) Co-Sponsorship Mild +
2026-05-11 House Added Co-SponsorRep. Eva-Dina Delgado Senate Rule 5-1(a); House Rule 37(a) Co-Sponsorship Mild +
2026-05-14 House Added Co-SponsorRep. Jay Hoffman Senate Rule 5-1(a); House Rule 37(a) Co-Sponsorship Mild +
2026-05-15 House Added Chief Co-SponsorRep. Kam Buckner Senate Rule 5-1(a); House Rule 37(a) Co-Sponsorship Mild +